Alfa Romeo Superbowl: 3.8 second ads
A brief came in from the New York office: create a Superbowl spot for the new Alfa Romeo Giulia. This car is the world's fastest production sedan with a 0-60mph time of an epic 3.8 seconds. 'Unlimited budget' read the brief, but of course we needed an epic idea. Ours: enlist Hollywood's best to create 3.8 second films. (Subsequently 1 second ads have been done but at the time this was a first). Ultimately, global decided to spend the money on Jeep's 75th anniversary instead. But we gave it a red hot crack.