Specsavers: Priceless Eyes.
Over 4 million Australians have never had an eye test. To shake a nation from their apathy we filmed the reaction when we offered real people extraordinary amounts of money to sell us their eyes. To make this offer believable, we created Vesper Sacs, a fake medical research company; constructing an immersive, sci-fi inspired facility, complete with staff. Confronted by the prospect of a life without vision, our subjects realised that if you wouldn’t sell your eyes for any amount, then you should look after them. The hidden-camera activation became a film, which started a national conversation and led to a 22% increase in eye tests.