Gippsland Dairy: Slow Good
In life, slow is bad. Like being stuck in a long goodbye, waiting for an inkjet printer or disembarking a plane. Argh. Slow bad. However, in yogurt, slow is good – Gippsland Dairy is thickened over days, not hours, making it richer and creamier, it's... SLOW GOOD.
AMV BBDO London CCO Nick Hulley on BestAds: "I've spent my fair share of time at the back of the plane — the worst when a group of missionaries tried to get me to participate in a sing along — so I understand slow bad. And if they invest in the recurring construct, then Gippsland's Slow Bad/Slow Good concept could cut through".
In life, slow is bad. Like being stuck in a long goodbye, waiting for an inkjet printer or disembarking a plane. Argh. Slow bad. However, in yogurt, slow is good – Gippsland Dairy is thickened over days, not hours, making it richer and creamier, it's... SLOW GOOD.
AMV BBDO London CCO Nick Hulley on BestAds: "I've spent my fair share of time at the back of the plane — the worst when a group of missionaries tried to get me to participate in a sing along — so I understand slow bad. And if they invest in the recurring construct, then Gippsland's Slow Bad/Slow Good concept could cut through".
