Hi. I'm Chris, a creative leader passionate about helping brands voice what others can’t — or won’t — say. I get excited by ideas that redefine what ‘advertising’ is. And I believe in the power of storytelling. Here's mine:
With a commercial nous honed running an illegal car washing racket at age nine, being the second highest paid cold-caller in Telstra/Foxtel’s history at 19, and owning a record store that counted the Chemical Brothers as customers, I naturally found my way into advertising, at RMIT.
After stints at CHE Proximity and TBWA with a secondment at TBWA\Chiat\Day Los Angeles, I joined Cummins&Partners. At the pointy end of the creative pitchfork, I helped lead the agency to over 30 new business wins, resulting in back-to-back Agency of the Year titles.
In 2020, I began consulting directly with clients and leading agencies including then-named 'The Monkeys'. In 2021, I joined Special as Creative Director, working across Virgin, Uber, Bonds and helping win Chobani and Coopers. I was recently brought on board at Independent Fenton Stephens as Executive Creative Director.
My specialty: brand platforms that endure, yielding ads and ideas that mums, CEOs and juries talk about. And the holy grail: "I didn't realise this was an ad."
With a commercial nous honed running an illegal car washing racket at age nine, being the second highest paid cold-caller in Telstra/Foxtel’s history at 19, and owning a record store that counted the Chemical Brothers as customers, I naturally found my way into advertising, at RMIT.
After stints at CHE Proximity and TBWA with a secondment at TBWA\Chiat\Day Los Angeles, I joined Cummins&Partners. At the pointy end of the creative pitchfork, I helped lead the agency to over 30 new business wins, resulting in back-to-back Agency of the Year titles.
In 2020, I began consulting directly with clients and leading agencies including then-named 'The Monkeys'. In 2021, I joined Special as Creative Director, working across Virgin, Uber, Bonds and helping win Chobani and Coopers. I was recently brought on board at Independent Fenton Stephens as Executive Creative Director.
My specialty: brand platforms that endure, yielding ads and ideas that mums, CEOs and juries talk about. And the holy grail: "I didn't realise this was an ad."
My work has been recognised at D&AD, Cannes, Oneshow, AWARD, Spikes, Effies, with a Clio Grand Prix for Sports Advertising and a Gold Clio for copywriting. I've judged AWARD (2025), AWARD School, and have sat on the New York Festivals and AdStars juries.
I served as a Victorian Head of AWARD School for two years, where I enjoyed teaching young creatives how to find their own gold. I’ve been called 'Ad Dad' and 'OCDCD'. I'm okay and OK with that.
I served as a Victorian Head of AWARD School for two years, where I enjoyed teaching young creatives how to find their own gold. I’ve been called 'Ad Dad' and 'OCDCD'. I'm okay and OK with that.
