I’m a creative leader passionate about helping brands voice what others can’t — or won’t — say.
I get excited by ideas that redefine what ‘advertising’ is. And I believe in the power of storytelling. Here's mine:
With a commercial nous developed from running an illegal car washing racket at age 9, being the highest paid cold-caller in Telstra/Foxtel’s history at 19, and owning a record shop that counted the Chemical Brothers as customers at 21,
I naturally found my way into advertising.
I naturally found my way into advertising.
After time at CHE Proximity and TBWA including secondments in Singapore and at legendary Chiat Day Los Angeles, I joined independent Cummins&Partners. At the pointy end of the creative pitchfork, I helped lead the agency to over 30 new business wins, recognised with back-to-back Agency of The Year titles. As Creative Director I was responsible for nine accounts, successfully steering Jeep out of a cataclysmic sales slump.
In 2020, I moved to consult clients directly, and leading agencies including the then named 'The Monkeys'.
In 2021, I joined Special as Creative Director, working across Virgin, Uber, Bonds and helping to win Chobani and Coopers.
I've now returned to my rebellious roots, albeit with less hair roots/follicles, joining independent Fenton Stephens as
Executive Creative Director. I'm yet to jam with guitarist Alex Fenton.
In 2021, I joined Special as Creative Director, working across Virgin, Uber, Bonds and helping to win Chobani and Coopers.
I've now returned to my rebellious roots, albeit with less hair roots/follicles, joining independent Fenton Stephens as
Executive Creative Director. I'm yet to jam with guitarist Alex Fenton.
My work has been recognised at all the major award shows – D&AD, Cannes, Spikes, AWARD, Oneshow, LIA, Effies, 17 nods at Commercial Radio Australia's Siren Awards a Clio Grand Prix for Sports Advertising and a Gold Clio for copywriting. And as the Victorian Co-Head of Award School for two years, I enjoyed teaching young creatives how to find their own gold.
While I have pedigree, I’m part mongrel. I fight for ideas.
A copywriter by trade (I studied Creative Advertising with a Business Major in Journalism and PR) I sport
elbow patches on many items of my clothing (not visible in the above photograph).
That’s to say, I’m a bloody hard worker, have been called 'OCDCD' and I don’t stop until it’s right.
elbow patches on many items of my clothing (not visible in the above photograph).
That’s to say, I’m a bloody hard worker, have been called 'OCDCD' and I don’t stop until it’s right.