Hi. I'm Chris, a creative leader passionate about helping brands voice what others can’t — or won’t — say. I get excited by ideas that redefine what ‘advertising’ is. And I believe in the power of storytelling. Here's mine:
With a commercial nous honed running an illegal car washing racket at age nine, being the second highest paid cold-caller in Telstra/Foxtel’s history at 19, and owning a record store that counted the Chemical Brothers as customers, I naturally found my way into advertising, at RMIT.
After stints at CHE Proximity and TBWA with a secondment at TBWA\Chiat\Day Los Angeles, I joined Cummins&Partners. At the pointy end of the creative pitchfork, I helped lead the agency to over 30 new business wins, and grow to more than150 people, resulting in back-to-back Agency of the Year titles.
In 2020, I began consulting directly with clients and leading agencies including then-named
'The Monkeys'. In 2021, I joined Special as Creative Director, working across Virgin, Uber, Bonds and helping to win Chobani and Coopers. I was recently brought on board at Fenton Stephens as Executive Creative Director.
My specialty: consistently selling great work through ideas that feel aligned yet fresh — the kind mums, CEOs, and juries talk about. Ideas that are effective because of their creativity, not in spite of it — because the riskiest thing you can do is play it safe. The holy grail? Hearing:
“I didn’t realise this was an ad.” I also love the challenge of the current climate: “We don’t have much money,” because scarcity breeds creativity.
With a commercial nous honed running an illegal car washing racket at age nine, being the second highest paid cold-caller in Telstra/Foxtel’s history at 19, and owning a record store that counted the Chemical Brothers as customers, I naturally found my way into advertising, at RMIT.
After stints at CHE Proximity and TBWA with a secondment at TBWA\Chiat\Day Los Angeles, I joined Cummins&Partners. At the pointy end of the creative pitchfork, I helped lead the agency to over 30 new business wins, and grow to more than150 people, resulting in back-to-back Agency of the Year titles.
In 2020, I began consulting directly with clients and leading agencies including then-named
'The Monkeys'. In 2021, I joined Special as Creative Director, working across Virgin, Uber, Bonds and helping to win Chobani and Coopers. I was recently brought on board at Fenton Stephens as Executive Creative Director.
My specialty: consistently selling great work through ideas that feel aligned yet fresh — the kind mums, CEOs, and juries talk about. Ideas that are effective because of their creativity, not in spite of it — because the riskiest thing you can do is play it safe. The holy grail? Hearing:
“I didn’t realise this was an ad.” I also love the challenge of the current climate: “We don’t have much money,” because scarcity breeds creativity.
My work has been recognised for creativity and effectiveness at D&AD, Cannes, Oneshow, AWARD, Spikes and Effies with a Grand Clio and a Gold Clio for copywriting. I have sat on the AWARD jury, New York Festivals and AdStars.
I served as a Victorian Head of AWARD School for two years, where I enjoyed teaching young creatives how to find their own gold. I’ve been called 'Ad Dad' and 'OCDCD'. I'm okay and OK with that. My specialty outside work: managing a six burner stove and three daughters. And my other baby – a beautiful, temperamental 1984 Lotus Esprit Turbo.
I served as a Victorian Head of AWARD School for two years, where I enjoyed teaching young creatives how to find their own gold. I’ve been called 'Ad Dad' and 'OCDCD'. I'm okay and OK with that. My specialty outside work: managing a six burner stove and three daughters. And my other baby – a beautiful, temperamental 1984 Lotus Esprit Turbo.
