I’m a Creative Director passionate about helping brands voice what others can’t — or won’t — say.
I get excited by ideas that redefine what ‘advertising’ is. And I believe in the power of storytelling. Here's mine:
With a commercial nous developed from running an illegal car washing racket at age 9, being the highest paid cold-caller in Telstra/Foxtel’s history at 19, and owning a record shop that counted the Chemical Brothers as customers at 21,
I naturally found my way into advertising.
I naturally found my way into advertising.
After time at CHE Proximity and TBWA including secondments in Singapore and at Chiat Day Los Angeles, I joined independent Cummins&Partners. At the pointy end of the creative pitchfork, I helped lead the agency to over 30 new business wins, recognised with back-to-back Agency of The Year titles. As Creative Director I was responsible for nine accounts, successfully steering Jeep out of a cataclysmic sales slump.
In 2020, I moved to consult clients directly, and leading agencies including The Monkeys. In 2022, I joined
Special Group as Creative Director, working across ANZ, Virgin, Uber, Bonds and helping to win Chobani.
Special Group as Creative Director, working across ANZ, Virgin, Uber, Bonds and helping to win Chobani.
My work has been recognised at all the major award shows – Cannes, D&AD, Spikes, AWARD, Oneshow, LIA, Effies, 17 nods at Commercial Radio Australia's Siren Awards plus a Gold Clio for copywriting. And as the Victorian Co-Head of Award School for two years, I enjoyed teaching young creatives how to find their own gold.
While I have pedigree, I’m part mongrel. I fight for ideas.
A copywriter by trade (I studied Advertising with a Business Major – Economics and Journalism) I sport
elbow patches on many items of my clothing. That’s to say, I’m a bloody hard worker and I don’t stop until it’s right.
elbow patches on many items of my clothing. That’s to say, I’m a bloody hard worker and I don’t stop until it’s right.