I Bought a Jeep
‘I bought a Jeep’ entered the vernacular. It’s one of the most recognisable campaigns on Aussie telly in the past decade. This Silver EFFIE winning work has worked its proverbial you-know-what off, moving a LOT of metal. Jeep went from counting their sales on one hand to selling over 40,000 vehicles annually. Here are a couple of my favourite spots we did.