"I Bought a Jeep"
One of the most recognisable Australian campaigns of the past decade, "I bought a Jeep" entered the vernacular, seeing the brand go from counting their sales on one hand to selling over 40,000 vehicles annually, recognised with a Silver EFFIE. Riding in the backseat at its inception, Chris was then handed the wheel, going on to write and co-write many of the campaign's iconic commercials. Here are a few faves:
