Jeep: The Remote Dealership
Jeeps don’t belong in the city, they belong in the outback. So that’s exactly where they should be sold. We created The Remote Dealership: the most remote dealership in the most remote country in the world.
The promotion captured Australia’s spirit of adventure with a staggering 80,000 people registering to travel to remote central Australia to purchase a new Jeep Cherokee for just 10k.
Registrations we so much higher than anticipated that we broke the internet, and a fiasco ensued. Sadly, after going live, the project was pulled at the eleventh hour, but not before we’d built the dealership in all its glory, complete with a LMCT number, camels, snakes, and sold nearly a million dollars worth of vehicles.