Jeep Wrangler: Dream Machine
"I've wanted a beige minivan since I was a kid," said no one, ever. That was the insight behind our launch film for the all-new Jeep Wrangler. Set in an alternate universe where a child's dream car is a sensible beige minivan, this cheeky campaign is a welcome reminder not to let life get in the way of what you’ve always truly wanted. It launched nationally with a teaser outdoor (see below) positioning Wrangler as the antidote to average.