Jeep Wrangler: Dream Machine
"I've wanted a beige minivan since I was a kid," said no one, ever. Set in an alternate universe where a child's dream car is a sensible beige minivan, this cheeky campaign is a welcome reminder not to let life get in the way of what you’ve always truly wanted. It launched nationally with teaser outdoor (see below) positioning Wrangler as the antidote to average.