Jeep Wrangler: Dream Machine
I've wanted a beige minivan since I was a kid," said no one, ever. That's the insight behind this launch film for the all-new Jeep Wrangler. Set in an alternate universe where a child's dream car is a sensible beige minivan, this cheeky campaign is a welcome reminder not to let life get in the way of what you’ve always truly wanted. Launching nationally with teaser outdoor (see below) the Wrangler is positioned as the antidote to average.