John West: Unlimited Edition Cans
After investing millions overhauling fishing practices, Aussies were still buying unsustainably sourced brands. So we launched ‘Unlimited Edition’ John West Cans. Then we shut down the John West factory to produce another brand – Finnish Tuna. The catch: there was just water in the cans and a message to buy ‘Unlimited Edition’ John West sustainable tuna. National news coverage, featured in Contagious and finalist at major award shows.
After investing millions overhauling fishing practices, Aussies were still buying unsustainably sourced brands. So we launched ‘Unlimited Edition’ John West Cans. Then we shut down the John West factory to produce another brand – Finnish Tuna. The catch: there was just water in the cans and a message to buy ‘Unlimited Edition’ John West sustainable tuna. National news coverage, featured in Contagious and finalist at major award shows.
