MADC: Long Live Creativity
Established in 1955, the Melbourne Advertising and Design Club is Australia’s oldest advertising fraternity. Entrusted with creating a theme for the legendary award show, we developed ‘Long Live Creativity’ celebrating the miracle of concepts that triumph over the toughest odds. As advertising professionals, we all know that for every big, beautiful award-winning idea, there are countless casualties along the way. Our hero film and campaign invited the industry to come together to honour the ideas that died, by celebrating those that made it.