We all know a man of few words. But unfortunately, there are some problems that can't be solved with a grunt, or a few mumbled syllables. Every man — no matter how verbally challenged — needed be inspired to tell someone what's really going on. To mark World Suicide Prevention Day, we launched a global campaign, urging men to speak up and be a ‘Man of More Words’. The biggest accolade: a man tattooing our tagline on his arm. The second: a Gold Clio. Plus a nod at Cannes Lions.