Movember: Be a Man of More Words.
We all know a man of few words. But some problems can’t be solved with a grunt or a mumble. To mark World Suicide Prevention Day, we launched a campaign urging men to speak up — to be a Man of More Words. The biggest accolade? A man tattooed the tagline on his arm.
The others: a Gold Clio, a Cannes finalist, and a global rollout across the US and UK.