It Always Looks Good on Reflex Paper
With a sharper print, Reflex paper helps create a great impression. Everyone knows the saying ‘It looked good on paper’. We took it to the next level, highlighting that the persuasive powers of Reflex paper are so strong, even the most implausible, absurd ideas seem feasible. This lands our protagonists in some precarious, humorous and outright ludicrous scenarios. Because, well... it looked good on Reflex paper. The campaign rolled out across out-of-home, radio and TV, with an integrated promo to follow.