It Looked Good on Reflex Paper
Everyone knows the saying ‘It looked good on paper’. With a sharper print, the persuasive powers of Reflex paper are so strong,
even the most implausible, absurd ideas seem feasible. Because, well... it looked good on Reflex paper. The radio component of this
campaign was recognised at several major award shows, on BestAds and won a Siren. Listen below. 
Radio: 'Postman'
'Solar power'
'Senior Ninja Warrior'