The Error Ridden Ad
Specsavers needed to remind people to get a regular eye check. People love spotting errors in movies, but weren't as keen to find errors in their vision, so we gamified a commercial with over 30 hidden errors. Wood pencil at D&AD, recognition at Cannes, Oneshow, Clios.
Specsavers needed to remind people to get a regular eye check. People love spotting errors in movies, but weren't as keen to find errors in their vision, so we gamified a commercial with over 30 hidden errors. Wood pencil at D&AD, recognition at Cannes, Oneshow, Clios.
