The Error Ridden Ad

Specsavers optometrists were seeing a real problem when it came to motivating people to get a regular eye check, a task viewed as time-consuming and intrusive. People love spotting errors in movies, but people we’re as keen to find errors in their own vision, so we created a fun way for people to test their vision as they watch by gamifying a commercial with 30 hidden errors. This was Editor’s Pick on Creativity Online and was recognised at D&AD. Eyeball the case study below. Director: Tim Bullock