Alert Ad: Transforming Google Adwords into a Bushfire Alert Network.
We were tasked with translating bushfire awareness into immediate action in one of the most fire-prone regions in the world.
With people turning to their smart phone in the event of an emergency, we found a way to put lifesaving information in their hands. During peak fire season, one in two Victorians clicked on an Alert Ad. In partnership with existing services, no lives were lost.
With people turning to their smart phone in the event of an emergency, we found a way to put lifesaving information in their hands. During peak fire season, one in two Victorians clicked on an Alert Ad. In partnership with existing services, no lives were lost.
