I’ve spent 15+ years creating and leading work at some of Australia’s most respected agencies – including Special, Droga5 (then The Monkeys), CHEP, TBWA, and Cummins. Across nearly every category, I’ve steered brands we already love, brands we came to love even more, and some I helped Australians learn to love. In one case, enough to tattoo the slogan on their arm.
Auto
Jeep, Nissan, Mercedes-Benz, Isuzu, Infiniti, Mitsubishi, Fiat, Alfa Romeo
Auto
Jeep, Nissan, Mercedes-Benz, Isuzu, Infiniti, Mitsubishi, Fiat, Alfa Romeo
Airlines & Travel
Virgin Australia, Tourism QLD, Art Series Hotels,
QT Hotels, DreamWorld, SeaWorld, Big4 Holidays
Virgin Australia, Tourism QLD, Art Series Hotels,
QT Hotels, DreamWorld, SeaWorld, Big4 Holidays
Technology, Platform & Telco
Uber, Vodafone, Accenture, Nine, Origin Energy
Uber, Vodafone, Accenture, Nine, Origin Energy
Fashion & Lifestyle
Bonds, Kathmandu, Zorali
Bonds, Kathmandu, Zorali
Sports & Entertainment
AFL, Nike, Kayo, Tennis Australia, Australian Open, Cricket Australia
AFL, Nike, Kayo, Tennis Australia, Australian Open, Cricket Australia
Food & Beverage
Uber Eats, Pepsi, Chobani, Red Bull, McCain, Birds Eye,
Gippsland Dairy, Dairy Australia, Golden Circle, Ski, Denada
Uber Eats, Pepsi, Chobani, Red Bull, McCain, Birds Eye,
Gippsland Dairy, Dairy Australia, Golden Circle, Ski, Denada
Beer, Wine & Spirits
Asahi, CUB, Coopers, Mountain Goat, Diageo, Pernod Ricard,
Woodstock, Vodka Cruiser, Jacob’s Creek, Amisfield (NZ)
Asahi, CUB, Coopers, Mountain Goat, Diageo, Pernod Ricard,
Woodstock, Vodka Cruiser, Jacob’s Creek, Amisfield (NZ)
Retail & FMCG
Specsavers, BCF, Kitchen Warehouse, Kmart, Rebel, Repco, Supercheap Auto,
BWS, Liquorland, Coles, SKYN, Kraft Heinz, Pedigree
Specsavers, BCF, Kitchen Warehouse, Kmart, Rebel, Repco, Supercheap Auto,
BWS, Liquorland, Coles, SKYN, Kraft Heinz, Pedigree
Finance & Insurance
ANZ, RACV, Coinjar, CGU
ANZ, RACV, Coinjar, CGU
Government, Charity & Education
Movember, Cancer Council, Red Cross, Minderoo Foundation
Salvation Army, Department of Education, Australian College of the Arts
Movember, Cancer Council, Red Cross, Minderoo Foundation
Salvation Army, Department of Education, Australian College of the Arts
Hardware, DIY & Home
Ryobi, Stihl, Mitre 10, Home Hardware, Bremworth
Ryobi, Stihl, Mitre 10, Home Hardware, Bremworth
Property
GPT Group, Mileu, Glenvill, Ironside, R.Corporation
GPT Group, Mileu, Glenvill, Ironside, R.Corporation