Australian Open: Get Closer to the Action
With ticket sales competing with a growing television audience, we needed to communicate the excitement of being court-side at Asia Pacific's Grand Slam tennis event, the Australian Open. So we brought fans closer to the action that ever before. In a world first, we attached a 'nano’ microphone to a tennis ball, a racquet and a tennis shoe to create a radio campaign. We did it for real on Centre Court at Rod Laver Arena. The results were astonishing. See the rest of the campaign across TV and print below.
'Ball Of Fire'