Australian Open: Get Closer to the Action
With a growing television audience, we needed to capture the excitement of being court-side at the Australian Open. So we brought fans closer than ever before. In a world first, we attached a 3mm x 4mm 'nano' microphone to a tennis ball, a racquet and a tennis shoe. The results were astonishing, thanks to Paul Le Couteur. Bronze Clio. Silver Siren Winner. See the broader campaign shot by my mate Tovo, below.
With a growing television audience, we needed to capture the excitement of being court-side at the Australian Open. So we brought fans closer than ever before. In a world first, we attached a 3mm x 4mm 'nano' microphone to a tennis ball, a racquet and a tennis shoe. The results were astonishing, thanks to Paul Le Couteur. Bronze Clio. Silver Siren Winner. See the broader campaign shot by my mate Tovo, below.
'Ball Of Fire'
'Slide'
'Strings'
