Australian Open: Get Closer to the Action
With ticket sales competing with a growing television audience, we needed to communicate the excitement of being court-side at the Australian Open. So we brought fans closer to the action that ever before. In a world first, we attached a 'nano’ microphone to a tennis ball, a racquet and a tennis shoe to create a radio campaign. The results were astonishing. Sirens Winner.
With ticket sales competing with a growing television audience, we needed to communicate the excitement of being court-side at the Australian Open. So we brought fans closer to the action that ever before. In a world first, we attached a 'nano’ microphone to a tennis ball, a racquet and a tennis shoe to create a radio campaign. The results were astonishing. Sirens Winner.
'Ball Of Fire'
'Slide'
'Strings'
