Kitchen Warehouse: Bake Friday Deals
Black Friday is known for hot offers, just not the oven temperature kind. Kitchen Warehouse wanted to stand out amongst the “40% OFF!!” chaos, so we invented discounts that get better when you bake them, printing offers on baking paper using thermo reactive ink. Pop it in a hot oven and the first discount disappears, revealing a bigger, hotter deal.
Rolls of baking paper went out with every sale leading into Black Friday, turning a simple sheet of paper into a fun, engaging activity.
And most importantly, driving repeat purchase.
Silver at AWARD 2026. Contagious Campaign of the Week.
Rolls of baking paper went out with every sale leading into Black Friday, turning a simple sheet of paper into a fun, engaging activity.
And most importantly, driving repeat purchase.
Silver at AWARD 2026. Contagious Campaign of the Week.
