BAKE YOURSELF A BARGAIN!
Black Friday is known for hot offers but not literal ones. Until now. Kitchen Warehouse wanted to stand out amongst the “40% OFF!!” chaos, so we invented discounts that get better when you bake them. We printed their offers on baking paper using thermo reactive ink. Pop it in a hot oven and the first discount disappears, revealing a bigger, hotter deal.

Baking paper rolls went out with every online order and in every store leading into Black Friday, turning a simple sheet of paper into a fun, engaging activity in the place Kitchen Warehouse is all about (the kitchen).

Yes, the world’s first bakeable bargain.