Kitchen Warehouse: Bake Friday Deals
Black Friday is known for hot offers, just not the oven temperature kind. Kitchen Warehouse wanted to stand out amongst the “40% OFF!!” chaos, so we invented discounts that get better when you bake them, printing offers on baking paper using thermo reactive ink. Pop it in a hot oven and the first discount disappears, revealing a bigger, hotter deal.
Rolls of baking paper went out with every sale leading into Black Friday, turning a simple sheet of paper into a fun, engaging activity.
And most importantly, driving repeat purchase.
Contagious Campaign of the Week November 25th, 2025.
Rolls of baking paper went out with every sale leading into Black Friday, turning a simple sheet of paper into a fun, engaging activity.
And most importantly, driving repeat purchase.
Contagious Campaign of the Week November 25th, 2025.
