The first care package delivered to those not in need.
One of the worst natural disasters on record, The Boxing Day Tsunami ravaged 14 countries. Australian donations delivered care packages of aid to 1M survivors. But while rebuilding continued, donations stopped. So on the anniversary of the tragedy, at Australia's biggest sporting event – the Boxing Day Test against India one of the affected countries, we delivered The Care Package of Thanks containing10,000 thank you letters written by survivors. With zero paid media we generated $1.7M in PR and a 434% increase in donations.
Mumbrella Pro Bono Campaign of the Year.
Mumbrella Pro Bono Campaign of the Year.
