The AO: Mark of a Champion
To celebrate Australian tennis on the world stage, we immortalised the player with more Grand Slam titles than anyone in history: Rod Laver. We handed him a racquet to create a series of artworks – the 'brush'. His 'canvas': a white studio. The pieces were bestowed on the world’s foremost tennis dignitaries and auctioned for charity. Over 1.7 million Australians viewed the film when it was aired during the tournament by Chanel 7 with zero media spend. Grand Clio winner in sport.
