The AO: Mark of a Champion
The Australian Open is a global tennis event watched by 350 million. To celebrate Australian tennis on the world stage, we immortalised the player with more Grand Slam titles than anyone in history: Rod Laver. We handed him a racquet to create a series of artworks – his 'brush' an old wooden racquet, his 'canvas' a white studio. The pieces were bestowed on the world’s foremost tennis dignitaries and auctioned for charity. Over 1.7 million Australians viewed the film when it was aired by Channel 7 during the tournament with zero media spend. This work received the Clio Sports Grand Prix.
