Mark of a Champion
The Australian Open is a global tennis event watched by 350 million. To celebrate Australian tennis on the world stage, we immortalised one of the greatest players of all time, Rod Laver. The ‘Rocket’ has won more Grand Slam titles than anyone in history. We handed him a racquet to create a series of artworks – his “brush” an old wooden racquet, his “canvas” a white studio. Each artwork embodies the true mark of a champion. The unique pieces were bestowed on the world’s foremost tennis dignitaries and auctioned for charity. Over 1.7 million Australians viewed the film when it was aired by the official broadcaster, Channel 7, and played in its entirety during primetime with zero media spend.