Gippsland Dairy: The Taste Made Me Do It
Everyone likes to think of themselves as a good person. But sometimes life throws us temptations that can cause our moral compass to lose its bearings. For yogurt lovers, that temptation is Gippsland Dairy. Show them a tub and they’ll gladly compromise their conscience for a spoonful. But they can’t help it – the taste made them do it. This cheeky launch commercial directed by Tim Bullock and set to Chicago’s iconic ballad ‘Hard to Say I’m Sorry’ led an integrated campaign.