Jeep Trackhawk: High Performance Banners
The Jeep Trackhawk is the world’s most powerful SUV. It’s so powerful that its closest competitors aren’t SUV’s at all – they’re legendary supercars. To demonstrate this surprising fact to car lovers, we hijacked the online car listings of the world’s fastest cars, pitting their official factory stats against the Trackhawk. Our programmatic banner campaign turned thousands of competitors’ ads into live performance tests, proving the Trackhawk’s racing chops to petrolheads at the exact moment they were looking to purchase.