Jeep Trackhawk: Data Drag Race
The Jeep Trackhawk is the world’s most powerful SUV. It’s so powerful, that its closest competitors aren’t SUV’s at all – they’re legendary supercars. To demonstrate this surprising fact to car lovers, we hijacked the online car listings of the world’s fastest cars, pitting their official factory stats against the Trackhawk. Our programmatic banner campaign turned thousands of our competitors’ ads into live performance tests, proving the Trackhawk’s racing credentials to petrol-heads at the exact moment they were looking to purchase. Every competitor ad became an ad for the Trackhawk.