Woodstock Bourbon: How We Roll
With fictitiously named retailer-owned bourbon brands encroaching, we figured people would pay a premium for authenticity. So we dramatised a product truth: in Woodstock, during the 'riddling' process, the more the distillers turn the barrels, the better the bourbon tastes. Shot in Woodstock, Kentucky, this is the story of how the townsfolk take their craft so seriously, that they travel by barrel. Recognised with Silver at AWARD, at Spikes, NY Festivals and LIA.
