Woodstock Bourbon: How We Roll
With store-owned brands encroaching on Woodstock's heartland, we figured people would pay a premium for authenticity. We uncovered a product truth: during 'riddling', the more the barrels are turned, the better the bourbon tastes. Shot in Woodstock, Kentucky, where the townsfolk take their craft so seriously, they travel by barrel. AdAge US Editor's Pick, Silver and Bronze at AWARD, Spikes, Clios.
