Woodstock Bourbon: How We Roll
With retailer-owned brands encroaching on Woodstock's heartland, we figured people would pay a premium for authenticity. So we dramatised a product truth: during 'riddling', the more the barrels are turned, the better the bourbon tastes. Shot in Woodstock, Kentucky, this is the story of how the townsfolk take their craft so seriously, they travel by barrel. AdAge US Pick of the Day, Silver at AWARD, Spikes, Clio.
