Reflex Paper: Printer Guru
This campaign for Australian office paper, Reflex Pure White 50% Recycled, introduces the 'Printer Guru' – a freewheeling and freethinking character who guides office workers towards finding 'Enwhitenment' with whiter, brighter and more reliable recycled paper. Silver and Bronze at major shows including LIA, NYF, Clios.
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Parodying the inspirational poster, 'Demotivational posters' were rolled out on social and downloadable.
